Impactful Media Interview

Woman, Talk, Live, Flat, Standing

The news release was issued to the media and now they are calling asking for an interview. Can you pick up the phone and begin talking? No. Take a few minutes to read this guide and learn some techniques to be certain your media interview is impactful.

Consider it this way – would you step on the stage and give a presentation to tens of thousands of individuals without preparing your ideas and fine tuning your message? Hopefully not. Think about your media interview as a presentation to a large group of people. Even if you can not see them, hundreds or even thousands (possibly millions) of people will read the article, listen to the interview or see the clip.

Okay let’s get started with some basic strategies to prepare.

1. Write down your three important messages. When you’re done your interview, what are the three important points you want the reporter, and audience, to recall?

2. Formulate your interview around these key points. When asked questions which are”off message” go back to these points. Use them to transition from sticky questions. Example – while that is a good question, I want to stress what’s important to remember is… insert key message.

3. Determine what media outlet you’re talking to and the average amount of audio or video clips or story length for print. If it’s television or video, you could get 60 seconds of you speaking in the story.

4. Tailor your message to meet the needs of the audience of the media outlet. Is this a local news outlet? National? Is the audience your peers or the general public? Each media interview ought to be unique, tailored to meet the needs of the particular audience, versus repeating the same information the same way in 10 different media interviews.

5. Take account of your appearance. Solid colours are perfect for video interviews. No crazy patterns or logos (unless it is your own company’s logo). And for guys – button up your shirt and empty your pockets so that you are not tempted to jingle your keys.

6. Stick to your three important points. This way when your comments are edited, what appears in the story will be on topic.

7. Thank the reporter.

Once the story is live, review the coverage to see how well you delivered your message and identify how you can improve for future interviews.

LinkedIn Can Be A Useful Tool

Icons Symbols Button Linkedin Turn On Stru

LinkedIn is a fantastic online networking tool which can help you grow your connections and company.

The Issue is because it is online, there are a lot of lazy people out there who rely upon the request:

How often have you received these requests to connect from someone on LinkedIn that you have never heard of before?

They’re maddening, are not they?

I’m not the greatest at remembering names, so I guess there’s a slim chance that I may have met them in a conference or networking event.

The issue is, by sending LinkedIn’s generic invitation if you are”unknown” to the receiver, it’s probably going to be ignored.

Make it private

It’s my understanding that the only way you can personalise your request is if you click on”link” from the person’s LinkedIn profile in your desktop or laptop. You don’t get the option when using the app.

From my viewpoint, if you want to connect with me, you need to tell me .

What is the point in that?

LinkedIn loses its effectiveness as a possible marketing tool if you are connecting to random people.

No. If you wish to get the most out of it and wish to connect to certain people, give them a damn good reason why they need to accept.

How to be personal

It goes without saying that your LinkedIn profile should take a professional photo of you. Leave those of you cycling, running, or dancing on tables for Facebook.

Then you should always start your petition with a greeting bearing the recipient’s name (spelt correctly).

Tell them how you know them. Maybe you’ve got mutual acquaintances, follow each other on Twitter, or met at a networking event, conference etc..

As soon as you’ve done that inform them why you need to connect together followed by a short description about what you’re doing.

Finish off with a little bit of flattery about their job (not so much that it’s creepy or embarrassing) and sign off in a friendly manner.

Personally, if I get the generic connection request, it is very unlikely I will accept (particularly if I do not know the sender) and I’m sure I’m not alone.

Finding Out About Your Customers

Ecommerce Selling Online Online Sales E-Co

Before you start spending money and time on any type of marketing or advertising, you should be able to clearly determine your target audience. These are the people who will have a legitimate interest and need for your products and services.

Here are 4 of the variables you ought to be aware of when marketing and advertising to a specific audience. Without having this information and facts, you’ll have trouble attracting the audience that you are trying to target and sell your goods or services to.

Who Are They?

Who are you trying to catch the attention of? By way of example, do you know your target audience age range? Are they middle-aged men or young females?

This is a really important phase and additionally, it will push you to consider a much wider range of questions for your business and marketing generally. Needless to say, when you decide your target market, not everyone will be the same age or live in the same place, etc., but with an ideal or an average in mind will help you customize your language and your messages to appeal to the right kind of person

How Much Do They Make?

The earnings potential of your target market will tell how and where you promote, how you price your products and how you position them in the industry. If your products are highly-priced, you won’t be selling based on price. You are going to be selling them more about the benefits you can bring the client (and vice versa).

What Is Important To Them?

To begin with, you can use their values in all of your marketing communications to create your brand voice. You can use what matters to them to consider possible problems they might have, and how your products or services can help them solve those issues.

Knowing the interests of your target market is another way to help personalize the content you create to build a deeper connection with your clients. By way of instance, begin a Facebook group to discover and explore what your customers and prospects think about your brand or possible ideas for your brand. Be open to suggestions and complaints. Ask them what their initial thoughts are when you describe your brand, because this might help you to develop the ideal voice and supply the perfect services or products.